I just downloaded the new Free Gucci iPhone app. It’s pure marketing with some practicality. One feature I like is the exclusive products that can only be found on your phone. Other than that it’s just a way for people to have Gucci on the brain. Gucci music, Gucci videos, Gucci events. Gucci Gucci Gucci!

There is also a Gucci blackbook which is a list of restaurants, bars, and other hang outs in your neighborhood. Ones you probably already know unless you are from out of town. The most useful tool on this app is the store locator. Thinking about Gucci is one thing, wearing it is even better.

Giving it to you straight,
Left-tie